branding make it highly recognisable. Virgin Atlantic is the most admired brand in the vast Virgin stable of companies.
The airline has built a reputation on introducing innovation and in providing excellent service. The airline was the first to introduce Premium Economy, the first to introduce a bar for Upper Class passengers and the first to offer seatback TV in every seat in every cabin. It was also the first to develop a new generation of fully flatbed seats in
an inward-facing herringbone configuration. It thrives on its “David” against the “Goliaths” of the established big airlines emphasising on providing value of money, quality, fun and innovation. In short, it brings fun and enjoyment in to travel.
The airline flies direct to many major destinations such as cities in India, China, Japan, the USA, the Caribbean, Africa, Hong Kong, the Middle East and Australia. Virgin Atlantic uses a mixed fleet of Airbus and Boeing wide-body aircraft comprising Boeing 747s, Boeing 787s, Airbus A340-600s and A330-300s.
Virgin Atlantic has joint ventures with Delta Airlines and Air France / KLM, offering 300 non-stop flights from 28 UK and European cities to 32 North American destinations, with a further 250 connections within North America on Delta.
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